Email Marketing Specialist

About the Role

Our client is seeking a data-driven and creative Email Marketing Specialist to join their remote marketing team. You will be responsible for designing, implementing, and optimizing email marketing campaigns to nurture leads, engage customers, and drive conversions. This role requires a strong understanding of email marketing best practices, automation tools, and analytics. Working remotely, you will collaborate with cross-functional teams to ensure our email communications are impactful, relevant, and aligned with overall marketing strategies. This is an excellent opportunity to hone your skills in a growing field.

Key Responsibilities

• Develop and execute strategic email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists and personalize content to enhance engagement and conversion rates.
• Manage email marketing platform (e.g., Mailchimp, HubSpot), including template design and campaign setup.
• Analyze email campaign performance, A/B test different elements, and provide actionable insights for optimization.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain data hygiene.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing software and marketing automation platforms.
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Excellent copywriting and editing skills with attention to detail.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working position, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A supportive and collaborative remote team culture focused on achieving shared goals.