Email Marketing Specialist

About the Role

Our client is seeking a dedicated and experienced Email Marketing Specialist to manage their customer communication strategies in Stoke-on-Trent . This role is instrumental in designing, implementing, and optimizing effective email marketing campaigns that nurture leads, drive sales, and enhance customer retention. You will leverage marketing automation platforms to create personalized and targeted email communications, ensuring a consistent and engaging brand experience. This is a key position for a skilled marketer to contribute to our client's success through data-driven email strategies within a supportive team environment in Staffordshire .

Key Responsibilities

• Develop and execute comprehensive email marketing campaigns from concept to deployment.
• Create compelling email content, subject lines, and calls-to-action to maximize open and click-through rates.
• Segment email lists and personalize campaigns based on customer data and behavior.
• Manage and optimize email marketing automation workflows and sequences.
• Analyze campaign performance metrics, providing reports on key metrics such as open rates, CTR, conversions, and ROI.
• Ensure compliance with all relevant email marketing regulations (e.g., GDPR) and maintain list hygiene.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and marketing automation tools.
• Strong understanding of email marketing best practices, deliverability, and A/B testing.
• Excellent copywriting and editing skills with a focus on persuasive communication.
• Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary package and annual bonus opportunities.
• Opportunity to work within a dedicated marketing team with clear career progression.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid holiday allowance and company-observed holidays.
• Access to training and professional development programs to enhance skills.
• A stable and supportive work environment in Stoke-on-Trent .