Email Marketing Specialist

About the Role

Our client is seeking a skilled and enthusiastic Email Marketing Specialist to join their marketing team, working remotely. This role is dedicated to designing, implementing, and optimizing email marketing campaigns that engage customers, drive conversions, and support overall marketing objectives. You will be responsible for managing the email platform, segmenting audiences, crafting compelling email content, and analyzing campaign performance to continuously improve effectiveness. This is a fantastic opportunity for an email marketing professional who enjoys a hands-on role within a flexible, remote work environment.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Manage the email marketing platform (e.g., Mailchimp, HubSpot), ensuring data accuracy and list segmentation.
• Write engaging and persuasive email copy, collaborating with design teams for visually appealing templates.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize open and click-through rates.
• Analyze email campaign performance metrics, providing insights and recommendations for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain list hygiene.

Requirements

• 1-3 years of experience in email marketing or digital marketing with a strong focus on email.
• Proficiency with email marketing platforms and CRM systems.
• Excellent copywriting and editing skills, with a strong understanding of marketing principles.
• Experience with audience segmentation and personalization techniques.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary with full remote working flexibility.
• Opportunity to directly impact customer engagement and revenue through targeted campaigns.
• Access to training and resources for staying current with email marketing best practices.
• A collaborative and supportive remote team culture.
• Potential for career growth within the marketing department.