Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and strategic Email Marketing Specialist to join their thriving marketing team in Nottingham . You will be responsible for the end-to-end execution of email marketing campaigns, from strategy development and content creation to deployment and performance analysis. This role is crucial for nurturing leads, engaging customers, and driving sales through effective, personalized email communications.

Key Responsibilities

• Develop and execute comprehensive email marketing campaigns, including segmentation, personalization, and A/B testing.
• Write engaging copy and design visually appealing email templates that align with brand guidelines.
• Manage email lists, ensuring data hygiene and compliance with relevant regulations (e.g., GDPR).
• Analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, and provide actionable insights for optimization.
• Collaborate with marketing, sales, and product teams to ensure email campaigns support overall business objectives in Nottingham .

Requirements

• 3+ years of experience in email marketing or digital marketing with a focus on email.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor) and CRM systems.
• Strong understanding of email marketing best practices, CAN-SPAM, and GDPR compliance.
• Excellent copywriting, editing, and communication skills.
• Analytical mindset with the ability to interpret data and generate reports.

Benefits

• Competitive salary and bonus opportunities.
• A collaborative and supportive team environment in Nottingham .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday allowances.
• Opportunities for professional growth and skill development.