Email Marketing Specialist

About the Role

Our client is seeking a dedicated and detail-oriented Email Marketing Specialist to manage their email marketing programs from their office in Reading . This role is vital for creating, executing, and optimizing engaging email campaigns that nurture leads, drive customer loyalty, and support sales objectives. You will be responsible for segmenting audiences, designing compelling email content, ensuring deliverability, and analyzing campaign performance to achieve maximum impact. The ideal candidate has a strong understanding of email marketing platforms, a creative flair for content, and a commitment to data-driven decision-making.

Key Responsibilities

• Develop and manage end-to-end email marketing campaigns, from concept to execution and reporting.
• Segment email lists based on demographics, behavior, and engagement to deliver personalized content.
• Write compelling email copy, design visually appealing templates, and ensure mobile responsiveness.
• Manage email deliverability and implement strategies to maintain a healthy sender reputation.
• Analyze campaign metrics (open rates, click-through rates, conversions) and provide insights for improvement.
• Collaborate with marketing and sales teams to align email campaigns with broader marketing initiatives and product launches.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role with a focus on email campaigns.
• Proficiency with email marketing platforms such as Mailchimp, Sendinblue, Constant Contact, or similar tools.
• Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability.
• Excellent copywriting and editing skills with a keen eye for detail.
• Familiarity with marketing automation principles and CRM systems.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

• Competitive salary and opportunities for career advancement.
• A supportive and collaborative team environment in Reading .
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Access to ongoing training and professional development resources.
• Engaging company culture with regular team events.