Email Marketing Specialist

About the Role

Our client is looking for a detail-oriented and creative Email Marketing Specialist to join their remote-first team, servicing clients across the UK, including those in Liverpool, Merseyside, UK . This role is crucial for designing, implementing, and optimizing email marketing campaigns to nurture leads, engage customers, and drive conversions. You will work with marketing automation platforms, craft compelling email content, and analyze campaign performance to continuously improve engagement and ROI. This is an exciting opportunity for an email marketing enthusiast to contribute significantly to customer communication strategies in a flexible, remote environment.

Key Responsibilities

• Develop, execute, and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Create engaging and persuasive email copy and subject lines, ensuring brand consistency.
• Segment email lists and personalize content for different audience segments to maximize relevance and engagement.
• Manage email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and ensure data accuracy.
• A/B test email elements (subject lines, content, CTAs, send times) to optimize campaign performance.
• Analyze campaign metrics (open rates, click-through rates, conversions) and provide actionable insights for improvement.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms and marketing automation tools.
• Strong understanding of email marketing best practices, CAN-SPAM laws, and GDPR compliance.
• Excellent copywriting and editing skills with a talent for persuasive messaging.
• Analytical skills to interpret data and optimize campaign performance.
• Experience with A/B testing and segmentation strategies.

Benefits

• Competitive salary and performance incentives.
• Fully remote work setup with flexible scheduling options.
• Comprehensive health and well-being benefits.
• Opportunities for ongoing training and professional development.
• A supportive and collaborative remote team culture.