EURO 2028 CITY EXPERIENCE MANAGER

Cardiff is proud to host the opening match and five further fixtures of UEFA EUROs 2028, welcoming hundreds of thousands of fans and placing our capital city on the global stage. This is a fantastic opportunity to showcase Cardiff's ambition, creativity and world renowned Welsh welcome.

To deliver an event of this scale and significance, Cardiff Council is building a high performing team and is seeking an experienced Senior Manager, City Experience to shape and lead the city wide visitor journey for EURO 2028.

This is a unique opportunity to play a pivotal role in one of the largest sporting events ever hosted in Wales and help create a lasting legacy for Cardiff and its communities.

About the job

As Senior Manager, City Experience, you will play a leading role in shaping and delivering the city wide visitor journey for EURO 2028. You will bring together every touchpoint that defines how Cardiff feels during the tournament from wayfinding, city dressing and fan services to volunteering and visitor information.

You will also lead the development and delivery of an exciting cultural and experience programme, ensuring Cardiff residents can actively engage with, celebrate and benefit from this extraordinary moment.

Working across the Council, UEFA, partners, communities and stakeholders, you will help create a welcoming, inclusive and unforgettable experience for residents, visitors and fans. Your work will help build civic pride, showcase Cardiff and Wales to the world, and create a lasting legacy long after the final whistle.

What We Are Looking For From You

We are looking for an experienced, inspiring and collaborative senior manager who can turn a bold vision for Cardiff into an exceptional city experience.

You will bring a strong track record of leading complex, high profile programmes and working across multiple partners and organisations to deliver at scale. You will be confident bringing together diverse teams, stakeholders and communities around a shared ambition, with the creativity and commercial awareness to deliver memorable visitor and resident experiences.

Most importantly, you will share our ambition to make Cardiff an exceptional host city, creating experiences that people will remember, strengthening civic pride and leaving a positive legacy for generations to come.

If you're passionate about delivering exceptional public services, thrive in complex environments and want to be part of a landmark event, we'd love to hear from you.

Additional information

This vacancy is suitable for post share.

This post is temporary until 28 September 2028.

Internal candidates who wish to apply for this position on a secondment basis must obtain approval prior to application using Form SEC1 (4.C.081). Requests may only be approved by the relevant Director/ Assistant Director/ Chief Officer or senior nominated officer graded no lower than OM2 or in the case of schools based staff the Headteacher / Governing Body.

We understand you might use AI and other resources for your application; however, please ensure all information you provide is factually accurate, truthful, original and does not include ideas or work that is not your own.

We welcome applications in both English and Welsh. Applications received in Welsh will not be treated less favourably than English applications.

Job Category Arts / Events / Tourism / Culture

Department Development & Growth

Working Pattern/Contract Type Full Time Permanent

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