FMCG Market Research Analyst

About the Role

Our client is seeking a sharp and insightful FMCG Market Research Analyst to join their marketing intelligence team based in Oxford . This role is crucial for gathering, analyzing, and interpreting market data to provide actionable insights that guide strategic decision-making for their fast-moving consumer goods portfolio. You will be responsible for understanding consumer behavior, market trends, and competitive landscapes to identify growth opportunities and potential challenges. The ideal candidate will possess strong analytical capabilities, excellent communication skills, and a deep understanding of the FMCG industry.

Key Responsibilities

• Design and execute market research studies, including surveys, focus groups, and data analysis for FMCG products .
• Analyze consumer behavior, market trends, and competitor activities to identify key insights and strategic opportunities in Oxford .
• Prepare comprehensive reports and presentations summarizing research findings and providing actionable recommendations to marketing and product development teams.
• Monitor and report on key market metrics, brand performance, and competitive intelligence.
• Utilize various data sources and research methodologies to provide a holistic view of the market.
• Collaborate with internal teams to translate research findings into effective marketing and business strategies.

Requirements

• Proven experience as a Market Research Analyst , preferably within the FMCG sector .
• Strong quantitative and qualitative research skills, with proficiency in statistical analysis software.
• Excellent analytical and problem-solving abilities.
• Proficiency in market research tools and data visualization techniques.
• Strong written and verbal communication skills, with the ability to present complex data clearly.
• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for professional development and training in market intelligence.
• Exposure to a diverse range of innovative products within the FMCG market .
• A stimulating and collaborative work environment in the heart of Oxford .
• Contribute directly to strategic decisions impacting the company's success.