Group SEO Manager

We are looking for an experienced and commercially focused Group SEO Manager to lead and develop the SEO strategy across a growing portfolio of retail brands.

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

This is a high-impact role for an SEO professional who can combine strategic thinking with strong technical expertise to drive organic growth, improve search visibility and deliver measurable commercial results.

Based in London with hybrid working , youll work closely with Ecommerce, Digital Trading, Marketing, Content, Product and Development teams, as well as external agency partners.

About the Role

As Group SEO Manager, youll take ownership of the overall SEO strategy and roadmap, ensuring SEO is embedded across ecommerce, content, digital marketing and technology.

Youll lead SEO activity across multiple websites and brands, identify opportunities for organic growth and play a key role in major website migrations and replatforming projects.

The role will also involve developing the businesss approach to emerging search technologies, including Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) , helping ensure the brands remain visible as search behaviour continues to evolve.

Key Responsibilities

• Develop and deliver the Group SEO strategy across all brands.
• Own and manage the annual SEO roadmap, prioritising activity according to commercial impact.
• Lead and develop the internal SEO team, including Technical SEO Specialists and SEO Content Executives.
• Manage relationships with SEO agency partners and ensure internal and external resources are used effectively.
• Drive improvements in organic traffic, rankings, revenue, customer acquisition and overall search visibility.
• Work closely with Ecommerce, Digital Trading, Marketing, Content, Product and Development teams. xwwtmva
• Identify technical, content and authority-building opportunities across multiple websites.