GTM Marketing Lead (UK)
- london, england, United Kingdom
- £90 - £130 Per Hour
Job Description
Gtm Marketing Lead (Uk) - Job description Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more.
We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.
Responsibilities
- Spearhead marketing strategy for a new betting product launch in UK
- Build out and manage network of creator partnerships to drive adoption of the product
- Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
- Own localization strategy: messaging, creatives, and cultural relevance for UK audiences
- Partner closely with product, growth, and compliance teams
- Track performance metrics and optimize campaigns
- Manage agencies, contractors, and external partners as needed
Requirements
- 5–7 years of marketing experience, ideally in betting space
- Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape
- Proven experience launching or scaling a consumer product in UK
- Strong background in performance marketing, influencer/affiliate marketing, or growth
- Data-driven mindset with experience using analytics and attribution tools
Nice to Have
- Experience with sportsbook or iGaming launches
- Existing network of UK creators, affiliates, or media partners
- Startup or high-growth environment experience
What we offer
- Opportunity to lead a high-impact product launch
- Ownership over marketing strategy in one of the world’s largest betting markets
- Competitive compensation with upside
- Life and disability insurance
- Paid parental leave
- A supportive, fun, and kind team dedicated to your success