GTM Operations Analyst

We're Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world's healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don't choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The role

This is a commercially focused GTM Operations role supporting Heidi's UK and European markets. You'll report to the Head of GTM Operations and work closely with leaders across Sales, Customer Success, Marketing and Finance, as well as our central Analytics and GTM Engineering teams.

Your job is to turn commercial direction into an operating model the region can actually use. When leaders agree how we should forecast, segment accounts, organise territories or manage the customer lifecycle, you'll build the models, processes, reporting and tooling that make it work day to day.

Doing that well means working beyond the CRM. You'll use HubSpot, Databricks and Omni to bring together commercial and product data, pressure-test assumptions and turn what you find into better decisions and processes.

This role suits someone who enjoys both sides of GTM Operations: working through commercial problems with leaders, then doing the hands-on work to make the solution stick.

What you'll do

• Turn commercial plans into working operations. Partner with the Head of GTM Operations and regional leaders to operationalise decisions on segmentation, territories, coverage, capacity, quotas and commissions. Build the models, processes and operating cadences that allow teams to execute them consistently.

• Connect the full customer lifecycle. Build and improve the processes between Marketing, Sales and Customer Success, from lead management and pipeline creation through onboarding, adoption, renewal and expansion. Make ownership and handoffs clear, and ensure each team has the information it needs from the others.

• Strengthen commercial execution. Improve how we inspect pipeline, forecast revenue and understand customer health, retention and growth. Help embed methodologies such as MEDDIC into the way managers and teams run deals—not just the fields they complete in HubSpot—and drive adoption of the changes you introduce.

• Use data to support commercial decisions. Query existing datasets in Databricks, build reporting in Omni and connect CRM, product and commercial data to understand performance. Build the recurring reporting the region needs, investigate issues in more depth when required and explain what changed, why it matters and what action it suggests.

• Keep the GTM engine running. Maintain HubSpot and the regional GTM stack, including pipelines, routing, workflows, reporting and data quality. Resolve issues quickly and partner with central teams when something needs a global fix.

What you'll need

• Hands-on GTM Operations experience. You've worked in GTM Operations, Revenue Operations or Sales Operations and have practical experience with core processes such as forecasting, territory and quota planning, lifecycle management and CRM workflows. We care more about the ownership and judgement you've developed than a fixed number of years.

• Strong commercial judgement. You can reason across Marketing, Sales and Customer Success, understand the drivers of acquisition, conversion, adoption, retention and expansion, and distinguish an interesting data point from something the business should act on.

• Confident with data. You can write SQL, navigate a warehouse such as Databricks and work with a BI tool such as Omni. You're comfortable interrogating existing datasets, validating the output and turning the result into a clear recommendation. Experience building core warehouse models is not required.

• A strong, credible operator. You can take an agreed commercial approach and turn it into a workable model, process or system change. You communicate clearly, challenge assumptions with evidence, bring the right people with you and follow through until the change is adopted.

• A practical, tool-fluent systems thinker. You understand how process, data, tooling and team behaviour interact. You're confident in HubSpot and have worked with tools such as Clay, Gong, outbound platforms, enrichment providers and CPQ/CLM systems, or can get productive in them quickly.

How we show up

• Build for the next decade, not next quarter . Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait . We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence . Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome . Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again . A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality . Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You'll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who've felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we're building isn’t always easy. But we didn't choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you're doing the defining work of your career.

Our Benefits

• Equity from day one. When Heidi wins, you win. You'll share directly in the success you help create.

• Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi's stipend.

• Global parental leave . 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.

• Fertility support . £7,000 one-off payment, eligibility applies.

• Learning & development. £700 per year for courses, books, memberships, conferences and more.

• Home office budget of £500 one-off to set up a workspace you actually want to work in.

• Recharge days after major milestones and busy periods so you can reset and come back strong.

• Work from anywhere for up to 4 weeks per year, wherever the world takes you.

• Clinical leave . 10 days per year for eligible clinical roles to maintain accreditation and requirements.

• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi's commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.

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