Head of Content Marketing

About the Role

Our client is seeking an inspiring and strategic Head of Content Marketing to join their team in Newcastle upon Tyne . This pivotal role involves shaping and executing a content strategy that drives engagement, thought leadership, and lead generation across all digital platforms. You will lead a creative team, ensuring the delivery of high-quality, relevant content that resonates with our target audiences and supports overarching business objectives. This is an exciting opportunity to define the narrative and voice of the brand, contributing significantly to its growth and market influence.

Key Responsibilities

• Develop and oversee the execution of a comprehensive content marketing strategy aligned with business goals.
• Manage the creation, editing, and publishing of engaging content, including blog posts, whitepapers, case studies, videos, and social media updates.
• Lead and mentor the content team, providing guidance, feedback, and professional development opportunities.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement and innovation.
• Collaborate with product marketing, sales, and communications teams to ensure content supports broader marketing initiatives.
• Maintain brand consistency in tone, voice, and messaging across all content outputs.

Requirements

• Extensive experience in content marketing , with a proven track record of developing and executing successful strategies.
• Demonstrated experience in managing and leading creative teams.
• Strong understanding of SEO principles and how to optimize content for search engines.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Proficiency in content management systems (CMS) and analytics tools.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• A competitive salary package with annual bonus opportunities.
• Excellent benefits including private medical insurance and dental cover.
• Structured career development and training programs.
• A vibrant and collaborative office environment in Newcastle upon Tyne .
• Generous pension scheme and life assurance.