Head of Digital Marketing - Sports Technology

About the Role

Our client, a forward-thinking innovator in the sports technology sector, is seeking a dynamic Head of Digital Marketing to spearhead their online presence and customer engagement strategies. This pivotal, fully remote role will involve developing and executing comprehensive digital marketing campaigns to drive brand awareness, user acquisition, and customer retention across all digital channels. You will be instrumental in shaping the brand's narrative and expanding its reach within the global sports and technology community. This is an exceptional opportunity for a visionary leader to make a significant impact from anywhere, fostering a collaborative and results-oriented remote team environment.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy, encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media channels to achieve target ROI.
• Oversee the creation of engaging, high-quality content that resonates with sports enthusiasts and tech-savvy audiences.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for continuous improvement.
• Lead, mentor, and inspire a high-performing remote marketing team, fostering a culture of innovation and accountability.
• Collaborate with product development and sales teams to ensure brand consistency and align marketing efforts with business objectives.

Requirements

• Proven experience (7+ years) in a senior digital marketing role, preferably within the sports or technology industry.
• Demonstrated success in developing and executing successful, data-driven digital marketing strategies.
• Expertise in SEO/SEM , social media marketing, email marketing automation, and content strategy .
• Strong analytical skills with proficiency in tools such as Google Analytics, SEMrush, or similar.
• Excellent leadership and communication skills, with a track record of managing remote teams effectively.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Highly competitive salary commensurate with experience.
• Fully remote work arrangement with flexible working hours.
• Generous performance-based bonuses and stock options.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.