Head of Marketing - FMCG

About the Role

Our client is seeking an experienced and visionary Head of Marketing to lead all marketing initiatives for their growing FMCG business based in Manchester . This senior leadership position is responsible for developing and executing innovative marketing strategies that drive brand awareness, customer acquisition, and sales growth. You will oversee a talented marketing team, manage significant budgets, and collaborate closely with executive leadership to shape the company's market presence. The ideal candidate has a proven history of success in the fast-paced FMCG sector and a deep understanding of modern marketing techniques, including digital transformation and data-driven decision-making, to lead from our central office.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to enhance brand visibility and market penetration for FMCG products.
• Lead and mentor the marketing team, fostering a collaborative and high-achieving work environment.
• Oversee the development and execution of integrated marketing campaigns, including digital, social media, content, PR, and traditional advertising.
• Manage the marketing budget effectively, allocating resources to maximize impact and ROI.
• Conduct market research, analyze consumer trends, and monitor competitor activities to identify opportunities and challenges.
• Work closely with sales, product development, and operations teams to ensure cohesive brand messaging and successful product launches.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA or relevant Master's degree is highly desirable.
• Minimum of 10 years of progressive experience in marketing leadership, with a significant portion within the FMCG industry .
• Proven success in developing and executing innovative marketing strategies that have driven significant business growth.
• Strong understanding of digital marketing, e-commerce, social media, and data analytics.
• Excellent leadership, communication, and strategic thinking skills.
• Experience managing cross-functional teams and working effectively with senior stakeholders.

Benefits

• Competitive salary package commensurate with experience and responsibilities.
• Comprehensive health, dental, and vision insurance.
• Company car or car allowance provided.
• Generous annual leave allowance and company pension scheme.
• Significant opportunities for professional growth and career advancement within a leading FMCG company.