Content Marketing Manager

About the Role

Our client is looking for an experienced and strategic Content Marketing Manager to lead their content initiatives from their Manchester office. This critical role involves developing and executing a comprehensive content strategy to drive brand awareness, engagement, and lead generation. You will be responsible for overseeing the creation of high-quality, relevant content across various channels, working closely with internal teams and external agencies. This position is ideal for a creative thinker with a strong understanding of digital marketing principles and a passion for storytelling. You will play a key part in defining the company's voice and establishing it as a thought leader in its industry.

Key Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Oversee the creation of engaging content, including blog posts, whitepapers, case studies, social media updates, and website copy.
• Manage the editorial calendar, ensuring timely publication of content across all relevant platforms.
• Analyze content performance metrics and use insights to optimize future content strategies.
• Collaborate with SEO specialists to ensure content is optimized for search engines.

Requirements

• 5+ years of experience in content marketing or a related field.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong understanding of SEO best practices and digital marketing channels.

Benefits

• Competitive salary package with performance-based incentives.
• Opportunity to work in a modern office environment in the heart of Manchester .
• Comprehensive health and wellness programs.
• Generous pension scheme.
• Professional development budget for courses and conferences.