Head of Marketing - FMCG

About the Role

Our client is seeking an visionary and strategic Head of Marketing to lead all marketing initiatives for their expanding FMCG portfolio in Wolverhampton . This executive role is responsible for shaping the brand's direction, driving consumer demand, and achieving ambitious market share goals. You will lead a talented team of marketing professionals, oversee all marketing channels, and develop innovative strategies that resonate with target audiences. This is an exceptional opportunity for a seasoned marketing leader to make a significant impact on a growing business, driving brand success and contributing to the company's overall growth and market positioning in a hybrid work environment that encourages collaboration and strategic planning.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Lead and mentor the marketing team, fostering a creative and results-driven culture.
• Oversee all marketing activities, including advertising, public relations, digital marketing, social media, and content creation.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and strong ROI.
• Conduct market analysis, consumer research, and competitive benchmarking to identify strategic opportunities.
• Collaborate with sales, product development, and executive leadership to align marketing efforts with business objectives.

Requirements

• Minimum of 10 years of progressive experience in marketing leadership roles, with a significant focus on the FMCG sector.
• Proven track record of developing and executing successful marketing strategies that drive substantial business growth.
• Expertise across a wide range of marketing disciplines, including brand management, digital marketing, and communications.
• Exceptional leadership, strategic thinking, and communication skills.
• MBA or advanced degree in Marketing, Business Administration, or a related field.

Benefits

• Executive-level compensation package including a substantial bonus.
• Hybrid working model to support work-life balance.
• Comprehensive health, dental, and vision insurance.
• Stock options and long-term incentive plans.
• Significant opportunities for professional development and leadership growth.