Head of Performance Marketing

Growth across international markets depends on more than individual channels delivering in isolation. As Head of Performance Marketing, you’ll shape a joined-up digital strategy, connect investment decisions with commercial outcomes and give specialist teams the insight, direction and frameworks needed to deliver sustainable growth.

What’s in it for you

• Competitive salary plus an annual bonus following successful completion of probation
• 24 days’ annual leave, with additional days awarded after three years’ service
• Opportunity to influence international growth within one of the world’s largest iGaming organisations

Your responsibilities as Head of Performance Marketing

• Own cross-market planning, forecasting, targets and reporting, challenging budgets and results while identifying risks, opportunities and actions
• Create a joined-up digital ecosystem across PPC, Paid Social, Mobile/App, Programmatic and YouTube, ensuring investment reflects each channel’s role within the customer journey
• Develop measurement frameworks covering attribution, incrementality, MMM, funnel analysis and dashboarding, working with BI, Analytics and Technology to improve data agility
• Connect Brand, ATL, Creative and Retention activity with paid media, ensuring messaging, investment and insights work together across the full funnel
• Lead cross-channel testing and optimisation, identifying opportunities across automation, AI, CRO, landing pages, offers and technology
• Support senior digital leadership with team direction, stakeholder management, operational improvements, strategic initiatives and the development of channel specialists

What we’re looking for in a Head of Performance Marketing

• Senior-level experience within digital marketing in a fast-paced, commercially led environment, including leadership, mentoring or team management
• Broad knowledge across PPC, Paid Social, Mobile/App, Programmatic and/or YouTube, alongside deep expertise within at least one core discipline
• International experience covering multiple markets, with strong knowledge of budgeting, forecasting, reporting, attribution, testing and marketing effectiveness
• Strong commercial and analytical capability, including the ability to influence and constructively challenge senior stakeholders and specialists
• Understanding of how Brand, ATL, Creative, Retention and paid media work together; iGaming, ecommerce, fintech, subscriptions or digital entertainment experience would be advantageous

Ready to take ownership of a genuinely international digital growth agenda? Help shape how investment, channels, data and teams come together to deliver stronger commercial results.

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