Head of Social Media & E-commerce

About the Role

Our client is seeking a visionary and results-oriented Head of Social Media & E-commerce to lead strategy and execution for their online business, working remotely. This senior leadership role, based conceptually in Southampton , requires a dynamic individual capable of driving significant growth in both social engagement and online sales. You will be responsible for developing and implementing a cohesive strategy that leverages social media platforms to their fullest potential for brand building, customer acquisition, and revenue generation. This is a critical position for someone who thrives in a fast-paced, autonomous environment and possesses a deep understanding of the evolving digital landscape and consumer behavior.

Key Responsibilities

• Define and execute the overarching social media and e-commerce strategy, aligning with company objectives and market opportunities.
• Lead the social media team in creating compelling, platform-specific content that drives engagement, brand awareness, and direct sales.
• Oversee all paid social media campaigns, including budget management, targeting, optimization, and ROI analysis.
• Develop and implement strategies to enhance the customer journey on the e-commerce platform, from discovery through purchase and post-purchase engagement.
• Analyze performance metrics across social media and e-commerce channels, providing strategic insights and actionable recommendations to senior management.
• Identify and cultivate strategic partnerships with influencers, complementary brands, and relevant media outlets.

Requirements

• 7+ years of progressive experience in social media marketing and e-commerce management, with a proven track record of success.
• Extensive experience in developing and implementing comprehensive digital marketing strategies that have demonstrably increased revenue.
• Deep understanding of all major social media platforms, their advertising capabilities, and best practices for e-commerce.
• Expertise in e-commerce platforms, analytics tools (Google Analytics, Adobe Analytics), and A/B testing methodologies.
• Strong leadership, team management, and communication skills, essential for a remote leadership role.
• Strategic thinking and a data-driven approach to decision-making.

Benefits

• Highly competitive executive salary and bonus structure.
• Fully remote work arrangement offering maximum flexibility.
• Comprehensive private healthcare coverage.
• Generous stock options or equity.
• Significant budget for professional development and attending industry conferences.