Head of Social Media Marketing

About the Role

Our client is seeking a visionary Head of Social Media Marketing to establish and lead their social media presence from their Newcastle upon Tyne office. This senior leadership role will be instrumental in shaping the brand's voice and engagement across all relevant social platforms. You will be responsible for developing a cutting-edge social media strategy, driving audience growth, fostering community engagement, and translating social media efforts into tangible business results. This is a fantastic opportunity for a highly creative and strategic marketer to make a significant impact in a forward-thinking company.

Key Responsibilities

• Develop and implement a comprehensive, data-driven social media strategy aligned with overall marketing and business objectives.
• Manage all company social media channels, including content creation, scheduling, posting, and community management.
• Define key performance indicators (KPIs) for social media campaigns and track performance against goals.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Develop and manage a social media advertising budget, optimizing spend for maximum reach and engagement.
• Build and maintain relationships with influencers and brand advocates to amplify reach and credibility.

Requirements

• Significant experience in social media marketing , with a proven track record of growing engaged online communities.
• Demonstrated success in developing and executing successful social media strategies for a brand or organization.
• Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics).
• Strong understanding of content marketing, digital advertising, and SEO principles.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice consistency.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Opportunity to lead and shape the social media strategy for a growing company.
• Comprehensive health, dental, and vision benefits.
• Generous annual leave allowance and public holidays.
• Regular team-building events and a vibrant office culture in Newcastle upon Tyne .
• Access to professional development courses and industry conferences.