Head of Visual Merchandising- Retail

Head of Visual Merchandising

Location: London Salary: Up to £95,000 per annum

The Role

We are seeking a commercially driven and creative Head of Visual Merchandising to lead visual merchandising strategy and execution across a multi-country European retail estate.

This is a senior leadership opportunity to shape the in-store customer experience, strengthen brand consistency and drive commercial performance. You will lead a team of two Regional Visual Merchandisers and one Visual Merchandising Coordinator, working closely with Marketing, Merchandising and Retail Operations to deliver impactful visual concepts across all store formats.

Key Responsibilities

• Develop and implement seasonal and long-term visual merchandising strategies aligned with brand identity and commercial objectives.

• Lead store layouts, product presentation, window displays and promotional installations.

• Oversee visual merchandising for new store openings, refurbishments, shop-in-shop concepts and pop-ups.

• Ensure consistent execution of visual standards across European markets, adapting global guidelines to local requirements.

• Manage, coach and develop two Regional Visual Merchandisers and one Visual Merchandising Coordinator.

• Collaborate with Marketing, Merchandising and Retail Operations to support product launches, campaigns and trading priorities.

• Monitor KPIs, including sales, footfall and conversion, using insights to improve store layouts and visual performance.

• Manage visual merchandising budgets, fixtures, signage, graphics and project delivery.

• Drive best practice, effective communication and continuous improvement across the store network.

About You

• Significant visual merchandising experience within multi-site retail, ideally at Head of VM, Senior VM or Regional VM level.

• Proven experience leading teams and delivering visual merchandising strategies across multiple locations or markets.

• Strong understanding of store layouts, customer flow, product presentation and commercial retail performance.

• Experience managing budgets, projects and cross-functional stakeholder relationships.

• Excellent leadership, communication and organisational skills.

• A creative yet commercially focused mindset, with the ability to translate strategy into effective in-store execution.

The Opportunity

Join a growing international retail business in a senior leadership role where you can shape the customer experience, develop regional talent and drive visual merchandising excellence across Europe.

Salary: Up to £95,000 per annum | Location: London