Lead Content Strategist

About the Role

Our client is searching for a visionary Lead Content Strategist to spearhead their content initiatives, working entirely remotely from Birmingham . This critical role will define and execute a comprehensive content strategy that drives engagement, supports marketing objectives, and enhances brand storytelling across all digital platforms. You will lead a team of content creators, ensuring alignment with brand voice, audience needs, and SEO best practices. This is an exciting opportunity to build and scale a content function within a forward-thinking organization that embraces a remote-first culture, offering flexibility and autonomy to its team members.

Key Responsibilities

• Develop and implement a cohesive content strategy aligned with business goals, target audiences, and marketing campaigns.
• Oversee the creation, editing, and publishing of high-quality, engaging content across various formats including web pages, blog posts, social media, and email campaigns.
• Establish content governance, style guides, and editorial calendars to ensure consistency and quality.
• Analyse content performance using analytics tools, providing insights and recommendations for optimization.
• Manage and mentor a team of content writers, editors, and designers, fostering a collaborative and productive remote work environment.
• Stay abreast of industry trends, SEO best practices, and emerging content formats to drive innovation.

Requirements

• Proven experience as a Content Strategist or similar senior content role, with a strong understanding of digital marketing and SEO.
• Demonstrated success in developing and executing content strategies that achieve measurable results.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and brand voice.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong leadership and team management skills, with experience managing remote teams.
• A bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

Benefits

• A highly competitive salary package commensurate with experience.
• Full remote work flexibility, allowing you to work from anywhere.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional growth and development in a supportive remote setting.