Lead Digital Marketing Specialist

About the Role

Our client is seeking a strategic and results-driven Lead Digital Marketing Specialist to spearhead their online marketing efforts from their office in Milton Keynes . You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and optimize customer acquisition across multiple channels. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media, content marketing, and email marketing. You will lead a small team, foster a data-driven approach, and play a crucial role in achieving ambitious growth targets for the business, contributing to a forward-thinking marketing department.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance using data analytics tools, providing regular reports and actionable insights to optimize strategies.
• Manage and grow the company's social media presence, engaging with the audience and fostering community.
• Oversee the creation of compelling marketing content, including blog posts, website copy, and campaign materials.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing environment.
• Stay current with digital marketing trends, tools, and best practices to ensure competitive advantage.

Requirements

• Proven experience in a senior digital marketing role, with a track record of successful campaign execution.
• In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media marketing, and email marketing platforms.
• Proficiency with digital analytics tools such as Google Analytics, SEMrush, or similar.
• Experience in managing marketing budgets and measuring ROI effectively.
• Strong leadership and team management skills, with the ability to inspire and guide a team.
• Excellent written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work arrangement providing a balance between office collaboration and remote flexibility.
• Comprehensive healthcare coverage, including medical, dental, and vision.
• Generous pension scheme with employer contributions.
• Opportunities for professional development and attending industry conferences.
• A dynamic and supportive work environment within a growing company.