Lead Digital Marketing Specialist

About the Role

Our client is looking for a strategic and results-oriented Lead Digital Marketing Specialist to spearhead their digital marketing efforts in Milton Keynes . In this leadership position, you will be responsible for designing, implementing, and managing cutting-edge digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. This role is perfect for a seasoned digital marketer who can blend strategic thinking with hands-on execution, mentor a team, and leverage data analytics to optimize performance and achieve ambitious growth targets within a fast-paced business environment.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media channels to maximize ROI.
• Oversee the creation and distribution of engaging digital content, ensuring alignment with brand voice and marketing objectives.
• Analyze campaign performance, website traffic, and user behavior using analytics tools to identify trends and opportunities for improvement.
• Lead and mentor a team of digital marketing professionals, providing guidance and fostering skill development.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Minimum of 6 years of progressive experience in digital marketing, with a proven track record of success.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics platforms.
• Experience in managing marketing budgets and optimizing campaigns for performance.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• An attractive salary complemented by a performance-related bonus structure.
• Comprehensive health, dental, and vision benefits package.
• Opportunities for career advancement and professional development in Milton Keynes .
• A dynamic and collaborative work culture that encourages innovation.
• Generous annual leave and other company perks.