Lead Digital Marketing Specialist

About the Role

Our client seeks a strategic and results-driven Lead Digital Marketing Specialist to spearhead their marketing efforts in Birmingham . You will be responsible for developing and executing innovative digital marketing campaigns across various channels to enhance brand visibility, drive lead generation, and support business growth. This role is crucial for translating marketing objectives into actionable strategies that resonate with target audiences and deliver measurable ROI, working within a forward-thinking marketing department.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize reach and conversion rates.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
• Oversee the creation of engaging and relevant marketing content, ensuring brand voice consistency across all digital touchpoints.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply this knowledge to maintain a competitive edge.

Requirements

• 5+ years of experience in digital marketing, with a proven track record of successful campaign management and execution.
• In-depth knowledge of SEO/SEM best practices, analytics tools (e.g., Google Analytics), and marketing automation platforms.
• Experience managing social media marketing and content creation strategies.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Excellent project management and communication skills, with experience leading marketing initiatives.

Benefits

• Competitive annual salary and performance-based incentives.
• Opportunity to lead and shape marketing strategies for a growing company.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid holiday allowance and company sick pay.
• Professional development opportunities, including workshops and certifications.