Lead Digital Marketing Specialist

About the Role

Our client is seeking a highly motivated and results-oriented Lead Digital Marketing Specialist to drive their online presence from their Birmingham office. This pivotal role involves developing and executing comprehensive digital marketing strategies to increase brand awareness, drive lead generation, and enhance customer engagement. You will lead a small team, leveraging data analytics to optimize campaigns across various digital channels. This hybrid role offers a blend of in-office collaboration and remote flexibility, perfect for an experienced marketer looking to make a substantial impact within a growing company.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance using tools like Google Analytics, identifying trends and areas for optimization to maximize ROI.
• Manage and mentor a team of junior marketing professionals, fostering a collaborative and high-performing environment.
• Create compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Oversee the company's social media presence, engaging with followers and developing community strategies.
• Stay abreast of the latest digital marketing trends, technologies, and best practices to ensure our client remains competitive.

Requirements

• Proven track record of success in a senior digital marketing role, with demonstrable campaign management experience.
• Strong understanding of SEO, SEM, PPC, social media marketing, content marketing, and email automation platforms.
• Experience with marketing analytics tools (e.g., Google Analytics, SEMrush) and ability to translate data into actionable insights.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience working in a hybrid model, balancing office-based and remote work effectively.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid working model offering flexibility between the Birmingham office and remote work.
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and training courses.
• A supportive team environment with opportunities for career advancement.