Lead Digital Marketing Specialist

About the Role

Our client is seeking a strategic and data-driven Lead Digital Marketing Specialist to spearhead their online presence from their offices in Birmingham . You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, engagement, and lead generation. This role requires a deep understanding of SEO, SEM, social media, content marketing, and email marketing, along with the ability to analyze campaign performance and optimize strategies for maximum ROI. You will lead a small team, foster a culture of continuous learning, and play a pivotal role in achieving the company's growth objectives in the competitive digital landscape.

Key Responsibilities

• Develop and execute integrated digital marketing strategies to achieve business objectives, including lead generation and brand awareness.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search visibility.
• Oversee social media strategy, content creation, and community management across relevant platforms.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and actionable recommendations.
• Collaborate with content creators and graphic designers to develop compelling marketing assets.

Requirements

• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Expertise in SEO/SEM, social media marketing, content marketing, and email marketing strategies.
• Proficiency with digital marketing tools such as Google Ads, Google Analytics, email marketing platforms, and social media management tools.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills, with the ability to create engaging marketing copy.
• Experience leading a team or managing projects is a significant plus.

Benefits

• Competitive annual salary commensurate with experience.
• Structured career development path and opportunities for advancement.
• Generous pension scheme and private healthcare benefits.
• Company-provided training and opportunities to attend industry events in Birmingham .
• A collaborative and results-oriented team environment focused on innovation.