Lead Digital Marketing Specialist

About the Role

Our client, a key player in the Arts & Entertainment sector, is seeking an experienced Lead Digital Marketing Specialist to enhance their online presence and engagement strategies. This role, based in Reading , Berkshire, will involve developing and executing comprehensive digital marketing campaigns across various channels to promote events, productions, and brand awareness. You will lead a small team, leveraging data analytics and creative insights to drive audience growth and achieve marketing objectives. This is a superb opportunity to shape the digital footprint of a prominent arts organization in the Reading area.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize online advertising campaigns to maximize ROI and audience reach.
• Analyze campaign performance data, generating insights and reports to inform future strategies.
• Oversee social media content calendars and engagement, fostering community interaction.
• Collaborate with creative teams to develop compelling marketing assets and copy.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven experience as a Digital Marketing Specialist , with a track record of successful campaign management.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics, SEMrush).
• Experience in developing and executing content marketing strategies.
• Excellent analytical, communication, and project management skills.
• Ability to work effectively in a hybrid environment, balancing on-site and remote responsibilities.

Benefits

• Competitive salary package for a lead role in digital marketing.
• Hybrid working arrangements, offering flexibility between office and remote work in Reading .
• Opportunities for professional development and certifications in digital marketing.
• Comprehensive health and pension benefits.
• The chance to significantly influence the marketing success of a leading Arts & Entertainment organization in Berkshire .