Lead Digital Marketing Strategist

About the Role

Our client is seeking a visionary Lead Digital Marketing Strategist to drive their online presence and customer acquisition efforts from their Coventry office. This pivotal role involves developing and executing comprehensive digital marketing strategies that align with business goals, enhance brand visibility, and generate qualified leads. You will leverage your expertise in SEO, SEM, content marketing, social media, and email marketing to create integrated campaigns that deliver measurable results. This is an exciting opportunity for a strategic thinker with a proven track record of success in digital marketing to make a significant impact on the company's growth trajectory.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (PPC) to maximize ROI and achieve lead generation targets.
• Oversee the creation and distribution of engaging content that resonates with target audiences and drives traffic and conversions.
• Analyze campaign performance, website analytics, and market trends to identify opportunities for improvement and innovation.
• Collaborate with sales and product teams to ensure marketing efforts are aligned with business objectives and customer needs.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to enhance campaign effectiveness.

Requirements

• 5+ years of experience in digital marketing, with a focus on strategy development and execution.
• Proven success in managing and optimizing SEO, SEM, and paid social media campaigns.
• Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunity to lead marketing strategy for a growing company in Coventry .
• Comprehensive healthcare benefits package.
• Generous annual leave and company holidays.
• Access to ongoing professional development and training opportunities.