Lead Digital Marketing Strategist

About the Role

Our client is seeking a dynamic and results-oriented Lead Digital Marketing Strategist to spearhead their marketing efforts from their Coventry office. This senior position is responsible for developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will lead a team of marketing specialists, overseeing all digital channels, and leveraging data analytics to optimize performance and achieve strategic business goals. This role requires a forward-thinking individual with a deep understanding of the ever-evolving digital landscape and a passion for creating impactful marketing initiatives.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Analyze campaign performance using various analytics tools, providing actionable insights and recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement them to keep the company competitive.

Requirements

• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership or strategic role.
• Proven success in developing and implementing effective digital marketing campaigns that have demonstrably increased key business metrics.
• Expertise in SEO/SEM, PPC advertising platforms (Google Ads, Bing Ads), social media marketing, and email marketing automation tools.
• Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary and an annual performance bonus.
• Generous pension scheme and private healthcare coverage.
• Opportunities for career advancement and leadership development.
• Access to the latest marketing technology and tools.
• Vibrant office environment in Coventry with modern amenities.