Lead Generation Virtual Assistant (Instagram & Facebook)

Glasgow, United Kingdom

Job Openings Lead Generation Virtual Assistant (Instagram & Facebook)

About the job Lead Generation Virtual Assistant (Instagram & Facebook)

Job Title:
Lead Generation Virtual Assistant (Instagram & Facebook)

Project Duration:
15 hours a week

Compensation:
$5/hour

Job Summary:

We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.

Key Responsibilities:

Conduct daily engagement with ideal client profiles on Instagram and Facebook

Follow and interact with followers of competitor/coaches accounts

Respond and reach out via DMs using pre-approved scripts and custom messages

Invite and encourage potential leads to join the Facebook group when appropriate

Lead Research & Targeting:

Identify high-quality prospects by reviewing content, bios, and account activity

Engage with posts, stories, and comments to build familiarity before messaging

Adjust engagement strategy depending on platform features and audience behavior

Daily Reporting:

Update a Google Spreadsheet with engagement activity, including:

Name

Instagram/Facebook handle

Engagement notes

Message status (e.g., reached out, responded, followed up)

Provide updates and ask questions in the dedicated Slack channel

Qualifications:

Proven experience in social media lead generation, especially for coaches or high-ticket offers

Strong knowledge of Instagram and Facebook engagement best practices

Excellent English communication and writing skills

Experience with Slack, Google Sheets, and CRM tools is a plus

Ability to adapt voice and tone based on brand guidelines

Reliable internet connection and ability to work flexible hours (UK timezone preferred)

Reporting & Tools:

Daily updates via Slack

Lead tracking in Google Sheets

Communication templates provided and customized with client input

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