Lecturer in Digital Marketing

About the Role

Our client is seeking a dynamic and industry-experienced Lecturer in Digital Marketing to join their thriving Business School in Oxford . This role involves delivering engaging and up-to-date content on a range of digital marketing topics to undergraduate and postgraduate students. You will inspire students with current industry trends, practical applications, and strategic thinking in the fast-paced world of digital marketing. This position offers a fantastic opportunity to contribute to the education of future marketing professionals, bridging the gap between academic theory and real-world practice in a prestigious institution.

Key Responsibilities

• Deliver inspiring and informative lectures and seminars on various aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Develop and update course materials, case studies, and assignments to reflect the latest industry developments and best practices.
• Assess student learning through a variety of methods, including essays, presentations, and practical projects.
• Engage students in critical discussions and problem-solving exercises relevant to digital marketing challenges.
• Contribute to the development and enhancement of the Digital Marketing curriculum.
• Supervise student projects and dissertations in the field of digital marketing.

Requirements

• A Master's degree in Marketing, Business, or a related field; a PhD is advantageous.
• Proven professional experience in the digital marketing industry or significant experience teaching digital marketing at higher education level.
• In-depth knowledge of current digital marketing tools, platforms, and strategies.
• Excellent presentation, communication, and interpersonal skills.
• Ability to foster an engaging and interactive learning environment, bridging theory and practice.

Benefits

• Competitive salary package and academic pension scheme.
• Opportunities for professional development and engagement with industry events.
• Access to excellent teaching and research facilities.
• Hybrid working arrangements allowing for a blend of on-campus and remote work.
• A vibrant academic community with a strong focus on student success.