Open roleExternal
Market Research Analyst
- nottingham, nottinghamshire, NG1 3FS, United Kingdom
- Full time
- Hybrid
- £48,000 - £48,000 Per Annum
Job Description
About the Role
Our client is seeking a curious and analytical Market Research Analyst to join their team, based in or near Nottingham . This hybrid role is crucial for understanding consumer behaviour, market trends, and competitive landscapes within the dynamic FMCG sector . You will be responsible for designing and conducting research studies, analyzing data, and providing actionable insights to inform strategic decision-making across marketing, product development, and sales teams. This is an excellent opportunity for an individual passionate about uncovering consumer insights.
Key Responsibilities
- Design, plan, and execute market research projects, including surveys, focus groups, and data analysis.
- Analyze market data, consumer trends, and competitor activities to identify opportunities and challenges.
- Prepare comprehensive research reports and presentations with clear, actionable recommendations.
- Collaborate with internal stakeholders to define research objectives and translate findings into business strategies.
- Monitor and report on key market indicators and competitive intelligence.
- Stay updated on the latest market research methodologies and technologies.
Requirements
- Bachelor's degree in Marketing, Statistics, Economics, or a related field.
- 3+ years of experience in market research, preferably within the FMCG industry .
- Proficiency in quantitative and qualitative research methodologies.
- Strong analytical skills and experience with statistical software and data analysis tools (e.g., SPSS, Excel, R).
- Excellent written and verbal communication skills, with the ability to present complex data clearly.
- Experience working in a hybrid environment, balancing office-based and remote work.
Benefits
- Competitive salary and annual bonus.
- Hybrid working model offering flexibility.
- Comprehensive health and wellness programs.
- Professional development opportunities and training budgets.
- A collaborative and data-driven work environment focused on market understanding.