Marketing Analyst

About the Role

Our client is seeking a meticulous and analytical Marketing Analyst to join their team in Reading . This role is pivotal in providing data-driven insights that inform marketing strategy and campaign optimization. You will be responsible for collecting, analyzing, and interpreting marketing data from various sources to measure performance, identify trends, and recommend actionable strategies for improvement. This position requires a strong quantitative aptitude and a passion for uncovering meaningful insights from complex datasets, contributing directly to the success of marketing initiatives.

Key Responsibilities

• Collect and analyze marketing data from multiple channels including digital advertising, email campaigns, social media, and website analytics.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs).
• Interpret data to identify trends, patterns, and opportunities for campaign optimization and strategic planning.
• Conduct A/B testing analysis and provide recommendations for improving conversion rates and engagement.
• Collaborate with marketing teams to define campaign objectives and measurement frameworks.
• Present findings and recommendations clearly and concisely to marketing stakeholders and leadership.

Requirements

• Proven experience as a Marketing Analyst or in a similar data-focused role.
• Strong proficiency in data analysis tools such as Google Analytics, SQL, and Excel.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to communicate complex data insights effectively to both technical and non-technical audiences.

Benefits

• Competitive salary commensurate with experience and qualifications.
• Opportunity to work in a data-centric marketing environment in Reading .
• Comprehensive health, dental, and vision insurance plans.
• Support for professional development and continuous learning in data analytics.
• Access to advanced analytics tools and technologies.