Marketing Analyst

About the Role

Our client is seeking a highly analytical and insightful Marketing Analyst to join their team in Reading . This role is critical for understanding campaign performance, identifying market trends, and providing data-driven recommendations to optimize marketing strategies. You will work with a variety of data sources to measure the effectiveness of marketing initiatives and contribute to strategic decision-making. This position operates on a hybrid model, combining office-based collaboration with remote flexibility, offering a balanced approach to work.

Key Responsibilities

• Analyze marketing campaign performance across all channels, including digital, traditional, and social media.
• Develop and maintain dashboards and reports to track key marketing KPIs and present findings to stakeholders.
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Provide data-driven insights and recommendations for improving marketing strategies and campaign effectiveness.
• Collaborate with marketing and sales teams to ensure accurate data tracking and attribution models.
• Identify opportunities for A/B testing and experimental design to validate hypotheses.

Requirements

• Proven experience as a Marketing Analyst or in a similar data analysis role.
• Strong proficiency in data analysis tools and techniques (e.g., SQL, Excel, Tableau, Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate complex data into clear, actionable insights.
• Strong communication and presentation skills.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health and retirement benefits.
• Hybrid work model supporting work-life balance.
• Opportunities for professional development and advanced training.
• A data-centric and innovative work environment in Reading .