Open roleExternal
Marketing Analyst
- reading, berkshire, RG1 1NA, United Kingdom
- Permanent·Hybrid
- Full time
- £45,000 - £45,000 Per Annum
Job Description
About the Role
Our client is seeking a highly analytical and inquisitive Marketing Analyst to join their team in Reading . This role is crucial for measuring the effectiveness of marketing campaigns, identifying trends, and providing data-driven insights to inform strategic decisions. You will work closely with the marketing team to track performance across various channels, generate reports, and translate complex data into clear, actionable recommendations. This is an excellent opportunity for a data enthusiast to contribute significantly to marketing strategy and success within a dynamic business environment.
Key Responsibilities
- Collect, analyze, and interpret marketing data from various sources, including web analytics, CRM, and campaign platforms.
- Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI.
- Identify trends, patterns, and insights within the data to inform marketing strategy and optimize campaign performance.
- Conduct A/B testing analysis and provide recommendations for improving campaign effectiveness.
- Collaborate with the marketing team to define measurement frameworks and ensure accurate data tracking.
- Present findings and recommendations to marketing stakeholders in a clear and concise manner.
Requirements
- Proven experience (2-4 years) as a Marketing Analyst, Data Analyst, or in a similar analytical role.
- Strong proficiency in data analysis tools and techniques, including Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
- Experience with web analytics platforms such as Google Analytics.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication skills, with the ability to explain complex data to non-technical audiences.
- Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
Benefits
- Competitive salary package reflecting analytical expertise.
- Hybrid working model providing flexibility and work-life balance.
- Comprehensive health, dental, and vision insurance.
- Generous holiday allowance and opportunities for professional development.
- A data-centric work environment where insights drive strategy.