Marketing and Digital Fundraising Officer

London, SE5 8FJ - Hybrid working - working a minimum of 40% across each month in the Territorial Headquarters

Could your digital marketing expertise inspire more people to support work that transforms lives?

We are looking for a creative and collaborative Marketing and Digital Fundraising Officer to raise awareness, increase engagement and grow income through digital marketing and fundraising initiatives. You will develop campaigns that attract attention, build supporter relationships and connect public audiences and our church community with meaningful ways to support The Salvation Army's Community and Membership Fundraising work.

This is an exciting opportunity to join a growing Marketing and Fundraising Department and help shape an evolving digital approach. From email and paid social to compelling web content and new fundraising products, your work will help turn interest into action and supporters into long-term advocates.

Key responsibilities:

• Help shape and deliver annual marketing plans that increase engagement, fundraising participation and income.
• Bring new digital fundraising ideas and products to life, from initial concept through to delivery and evaluation.
• Create engaging supporter journeys and content across websites, email, paid social and other digital channels.
• Produce digital assets, update webpages and build effective email campaigns using tools such as Canva, Adobe Illustrator and Dotdigital.
• Use campaign tracking, audience insight and performance data to test, learn and continually improve results.
• Work closely with fundraising, digital, brand, media, data and communications colleagues, as well as external agencies.
• Champion a consistent, recognisable brand and identify emerging trends and opportunities in digital fundraising.
• Ensure campaigns reflect fundraising, data protection, safeguarding and organisational requirements.

To be successful in this role, you will have;

• Experience delivering targeted digital marketing or fundraising campaigns that have increased reach, engagement or income.
• Practical knowledge of social media, paid search and email marketing, supported by a test-and-learn mindset.
• Experience generating leads, acquiring supporters or growing engaged online communities.
• Confidence using CRM and content management systems, together with analytics tools to measure performance and guide decisions.
• Strong writing, communication and relationship-building skills.
• The ability to organise competing priorities and deliver high-quality work both independently and as part of a team.
• A sound understanding of data protection and fundraising good practice. A willingness to work within and be sympathetic to the Christian ethos and values of The Salvation Army.

You may also have;

• Knowledge of The Salvation Army's work as both a church and a charity.
• Experience using Adobe Illustrator, Canva, Microsoft Dynamics or a similar fundraising database.
• A recognised fundraising qualification.

Values: We expect everyone who works with us to model our values of integrity, accountability, compassion, passion, respect and boldness.

In order to complete your application please download and read the job profile and any other attachments.

In the job profile you will find the criteria required for the role please make sure that you address this in your supporting statement as this forms the basis of our shortlisting.

Appointment will be subject to:

• satisfactory references
• evidence of your Right to Work in the UK in line with Home Office requirements. As we are not a licensed sponsor, applicants must already have the right to work in the UK. Details on how to prove your Right to Work can be found on the Government website.

The Salvation Army actively promote equality of opportunity for all with the right mix of talent, skills and potential, and we welcome applications from a wide range of candidates, including those with criminal records.

We reserve the right to close this advert earlier if we feel that we have received sufficient applications.

Promoting equality in the workplace and as a disability confident leader scheme employer, we guarantee to interview all disabled applicants who meet all the minimum essential criteria for the vacancy.

Benefits:
25 days annual leave + bank holidays (pro rata for part-time) a contributory pension scheme; an employee assistance programme

Working hours: Minimum of 35 hours per week.

Closing date: 15th November 2026