Marketing Data Analyst

About the Role

Our client is seeking a meticulous and insightful Marketing Data Analyst to join their growing team in Leeds . This role is essential for uncovering actionable insights from complex marketing data to drive strategic decision-making and campaign optimization. You will be responsible for collecting, cleaning, analyzing, and interpreting data from various marketing channels to provide clear, concise reports and recommendations. This is a fantastic opportunity for a data-driven professional to play a critical role in enhancing marketing effectiveness and contributing to the company's success in the competitive Yorkshire market.

Key Responsibilities

• Collect, clean, and organize marketing data from diverse sources including web analytics, CRM, and ad platforms.
• Perform in-depth analysis of marketing campaign performance, customer behavior, and market trends.
• Develop and maintain dashboards and reports to visualize key marketing metrics and insights.
• Identify key drivers of performance and provide actionable recommendations to optimize marketing strategies and tactics.
• Collaborate with marketing teams to define measurement frameworks and ensure data accuracy.
• Present findings and insights to stakeholders in a clear, concise, and compelling manner.

Requirements

• Proven experience (3+ years) as a Marketing Data Analyst or similar role.
• Strong proficiency in data analysis tools such as SQL, Excel, and Python/R.
• Experience with web analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Solid understanding of marketing principles and common marketing metrics.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Bachelor's degree in Statistics, Economics, Data Science, Marketing, or a related quantitative field.

Benefits

• Competitive salary commensurate with experience.
• Hybrid working model providing flexibility for employees in Leeds .
• Comprehensive medical and dental insurance coverage.
• Opportunities for professional growth and advanced training in data analytics.
• A supportive and collaborative team environment focused on data-driven marketing excellence.