Marketing Data Analyst

About the Role

Our client is seeking a detail-oriented and analytical Marketing Data Analyst to join their dynamic marketing department in Bradford . This role is integral to understanding campaign performance, customer behavior, and market trends through rigorous data analysis. You will be responsible for collecting, interpreting, and reporting on marketing data to provide actionable insights that inform strategic decisions and optimize marketing spend. This is an excellent opportunity for a data enthusiast to make a significant impact on marketing effectiveness within a progressive organisation in West Yorkshire.

Key Responsibilities

• Collect, clean, and analyze large datasets from various marketing channels, including digital, email, and social media.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs).
• Perform in-depth analysis of campaign effectiveness, customer segmentation, and market trends to identify areas for improvement.
• Translate complex data findings into clear, concise, and actionable insights for marketing stakeholders.
• Utilize statistical methods and data visualization tools to present findings effectively.
• Collaborate with the marketing team to design and interpret A/B tests and other experiments.

Requirements

• Proven experience as a Marketing Analyst or similar data-focused role.
• Strong proficiency in data analysis tools and languages such as SQL, Excel, Python, or R.
• Experience with data visualization tools like Tableau, Power BI, or Looker.
• Familiarity with digital marketing platforms and their associated data (e.g., Google Analytics, social media analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Bachelor's degree in Statistics, Economics, Marketing, Computer Science, or a related quantitative field.

Benefits

• Competitive salary and performance-related bonuses.
• Flexible hybrid working options combining office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday entitlement.
• Opportunities for professional development and further training in data analytics.