Marketing Data Analyst

About the Role

Our client is looking for a meticulous and insightful Marketing Data Analyst to join their team. This role is crucial for transforming raw marketing data into actionable insights that drive strategic decision-making and optimize campaign performance. Working within a hybrid model, you will bridge the gap between data and marketing strategy, providing clarity on what's working and where opportunities lie. The ideal candidate is highly analytical, proficient in data visualization tools, and possesses a strong understanding of marketing principles to interpret data effectively and communicate findings clearly.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources (web analytics, CRM, ad platforms, etc.).
• Develop and maintain dashboards and reports to visualize key marketing performance indicators (KPIs).
• Identify trends, patterns, and insights within the data to inform marketing strategy and campaign optimization.
• Conduct A/B testing analysis and provide recommendations for improving conversion rates and ROI.
• Collaborate with marketing teams to define data requirements and support data-driven initiatives.

Requirements

• Proven experience as a Marketing Data Analyst or similar analytical role.
• Strong proficiency in data analysis and visualization tools such as Tableau, Power BI, or similar.
• Expertise in using web analytics platforms (e.g., Google Analytics) and database querying (SQL).
• Excellent understanding of marketing concepts and channels.
• Experience working in a hybrid work environment and ability to collaborate effectively remotely and in-person.

Benefits

• Competitive salary and performance incentives.
• Hybrid work arrangement offering flexibility and office collaboration.
• Comprehensive health, dental, and vision insurance.
• Support for professional development, including data analysis training and certifications.
• Opportunity to significantly impact marketing strategies with data-driven insights.