Marketing Data Analyst

About the Role

Our client is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their team in Bristol . This role is essential for interpreting complex marketing data, providing actionable insights, and driving data-informed decision-making across all marketing initiatives. You will work closely with the marketing department to track campaign performance, understand customer behavior, and identify opportunities for optimization and growth. If you have a passion for data and its application in marketing, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Collect, clean, and analyze data from various marketing channels, including digital advertising, email marketing, social media, and website analytics.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and insights in marketing data to inform strategy and optimize campaign effectiveness.
• Conduct A/B testing and other experiments to measure the impact of marketing initiatives.
• Collaborate with marketing teams to define data requirements and measurement frameworks.
• Present findings and recommendations clearly and concisely to stakeholders at various levels.

Requirements

• 3+ years of experience in marketing analytics, data analysis, or a related role.
• Proficiency in data analysis tools such as SQL, Python, or R.
• Strong experience with data visualization tools like Tableau, Power BI, or Looker.
• Expertise in Google Analytics and other web analytics platforms.
• Excellent understanding of statistical concepts and analytical methodologies.
• A Bachelor's or Master's degree in Statistics, Data Science, Marketing Analytics, Economics, or a related field.

Benefits

• A competitive salary package with performance-related bonuses.
• Opportunities for career advancement and professional development.
• Comprehensive health, dental, and vision insurance coverage.
• Generous annual leave and company pension scheme.
• A collaborative and innovative work environment in the vibrant city of Bristol .