Marketing Data Analyst

About the Role

Our client is seeking a meticulous and insightful Marketing Data Analyst to join their team in Stoke-on-Trent . This critical role focuses on leveraging data to understand marketing performance, identify trends, and provide actionable insights that drive strategic decision-making. You will be responsible for collecting, cleaning, analyzing, and interpreting marketing data from various sources to measure campaign effectiveness and optimize future strategies. This is an excellent opportunity for a data-driven professional to make a tangible impact on marketing ROI within a well-established company in Staffordshire and the wider UK .

Key Responsibilities

• Collect, clean, and organize marketing data from diverse sources including CRM, web analytics, social media platforms, and advertising dashboards.
• Develop and maintain dashboards and reports to visualize key marketing metrics and performance indicators for stakeholders in Stoke-on-Trent .
• Analyze marketing campaign performance, identifying key drivers of success and areas for improvement.
• Conduct in-depth analysis to understand customer behavior, market trends, and campaign effectiveness across various channels.
• Provide actionable recommendations based on data analysis to optimize marketing spend, improve targeting, and enhance campaign performance.
• Collaborate with marketing managers and teams to define data requirements and ensure accurate tracking and reporting for all marketing activities in the UK .

Requirements

• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate complex data into clear, concise, and actionable insights for non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.

Benefits

• Competitive annual salary with regular performance reviews.
• Comprehensive benefits package including health insurance and pension contributions.
• Opportunities for continuous learning and professional development in data analytics.
• A collaborative and data-focused work environment in our Stoke-on-Trent office.
• Access to advanced analytics tools and resources to support your work.
• Contribute to data-informed marketing strategies for the UK market.