Marketing Director - France

Marketing Director – France

Location: Paris Region, France Salary: €70,000–€80,000 gross per annum Contract: Permanent, full-time (CDI) – Executive level

About the Organisation

We are one of Europe's leading independent cancer care platforms, bringing together more than 30 centres across eight countries, delivering approximately 35,000 radiotherapy treatments annually and operating more than 60 linear accelerators.

The network combines medical excellence, advanced technology, local expertise and long-term investment, covering radiotherapy, brachytherapy, chemotherapy and nuclear medicine.

As the organisation continues to grow, integrate new centres and expand its services, we are seeking an experienced Marketing Director – France to lead the country's marketing strategy and support the continued development of its medical network.

The Role

This is a strategic and hands-on leadership role, with direct responsibility for driving business growth, strengthening centre visibility, engaging healthcare professionals and improving the quality of information available to patients.

The successful candidate will also play a key role in integrating newly acquired centres, managing brand governance and developing the marketing and digital infrastructure across the French network.

Key Responsibilities

France Marketing Strategy

Define and deliver the annual marketing plan for France, translating group priorities into effective local initiatives.

Identify growth opportunities across clinical services, territories, individual centres and medical referral networks.

Develop and manage marketing budgets, allocate investment effectively and oversee execution.

Establish clear objectives, KPIs and performance dashboards to measure marketing effectiveness.

Present results, insights and strategic recommendations to the French leadership team and Group CMO.

Centre Development and Medical Services

Support the growth of radiotherapy centres and the expansion of oncology services.

Contribute to the development of nuclear medicine, molecular imaging and future theranostics capabilities.

Develop targeted marketing plans for new equipment, medical technologies, clinical techniques and patient pathways.

Increase awareness of the network's medical expertise, technology and treatment capabilities.

Strengthen relationships with referring physicians and healthcare partners to support sustainable activity growth.

Tailor marketing initiatives to the needs of individual centres and their local healthcare markets.

Medical Marketing and Healthcare Professional Engagement

Develop targeted information and engagement programmes for referring physicians and other healthcare professionals.

Create effective materials showcasing clinical expertise, equipment, treatment options and patient pathways.

Organise medical events, webinars, scientific meetings and local engagement initiatives.

Work closely with medical teams to develop accurate, informative and compliant content.

Identify and promote clinical expertise, medical thought leaders and initiatives across the network.

Measure the impact of engagement activities on awareness, professional relationships and referral patterns.

Digital Marketing and Patient Acquisition

Lead the French digital marketing ecosystem, including websites, SEO, paid campaigns, social media, CRM and marketing automation.

Set objectives for online visibility, website traffic, engagement, lead quality and conversion.

Manage external SEO, SEA, web development, creative and content production agencies.

Improve digital journeys for patients and healthcare professionals.

Develop audience segmentation and database activation strategies in full compliance with GDPR requirements.

Establish robust performance measurement, tracking lead quality, campaign effectiveness and return on investment.

Ensure the security, ownership and effective management of digital assets.

Brand Management, Content and Communications

Ensure consistent application of the group's brand architecture across the Stingray and Amethyst brands in France.

Protect and strengthen brand equity across all communications and marketing channels.

Oversee content for patients, healthcare professionals, partners and employees.

Manage French social media channels and editorial calendars.

Support media relations, corporate announcements and crisis communications.

Ensure all published communications meet high standards of medical accuracy, quality and regulatory compliance.

Acquisition Integration

Audit the brands, websites, domains, databases, social media accounts and agency contracts of newly acquired centres.

Ensure the secure transfer, ownership and governance of digital and marketing assets.

Prepare communication plans and materials for patients, healthcare professionals, employees and external partners.

Support local teams throughout the integration process.

Implement group-wide marketing standards while respecting the identity, reputation and local presence of individual centres.

Key Performance Indicators

Success in this role will be measured against a range of commercial, digital and operational objectives, including:

Growth in organic and paid visibility.

Engagement with healthcare professionals and referring physicians.

Contribution to referral activity and the development of medical services.

Quality and conversion rates of generated leads and enquiries.

Campaign effectiveness and return on marketing investment.

CRM adoption and database quality.

Delivery of marketing projects within agreed timelines and budgets.

Successful marketing integration of newly acquired centres.

Brand consistency, content quality and regulatory compliance.

Satisfaction among centre directors, medical teams and other key stakeholders.

Candidate Profile

The ideal candidate will be a strategic and commercially minded marketing leader who combines strong digital expertise with the ability to deliver measurable results in a complex, multi-site organisation.

Essential requirements:

A degree at Master's level (Bac +5) in Marketing, Communications, Business or a related discipline.

At least seven years of proven experience in developing and executing marketing strategies.

Strong expertise in digital marketing, SEO/SEA, CRM, data analytics and performance measurement.

Experience in brand management, multi-site or network communications, corporate communications and content development.

Proven ability to manage multiple agencies, projects and stakeholders simultaneously.

A strong understanding of commercial performance, marketing budgets and return on investment.

Professional fluency in English.

Desirable experience:

Background in healthcare, medical services, pharmaceuticals, medical devices or another highly regulated industry.

Experience supporting acquisitions, integrating multi-site networks or leading organisational transformation.

Familiarity with medical referral networks and marketing strategies aimed at healthcare professionals.

Personal Attributes

Strong strategic thinking combined with a hands-on, delivery-focused approach.

Credibility and confidence when working with senior executives, physicians and technical specialists.

Excellent written communication, presentation and analytical skills.

A data-driven mindset with a strong focus on performance and continuous improvement.

A disciplined approach to brand management, compliance and reputational risk.

Adaptability, pragmatism and the ability to thrive in a fast-moving, evolving environment.

An appreciation of the human, ethical and patient-centred considerations involved in cancer care.

Location and Benefits

Location: Paris Region, France.

Travel: Regular travel to centres across France.

Contract: Permanent, full-time (CDI), executive-level position.

Salary: €70,000–€80,000 gross per annum, depending on experience.

The Opportunity

This is an exciting opportunity for an ambitious marketing leader to shape the marketing strategy of a growing healthcare network, strengthen relationships with the medical community and contribute to the development of advanced cancer care services across France