Marketing Manager - Performing Arts

About the Role

Our client is seeking a strategic and creative Marketing Manager to lead their marketing efforts for a renowned performing arts organization in Edinburgh . This role requires a dynamic individual to develop and execute comprehensive marketing plans that drive audience engagement, ticket sales, and brand visibility. You will be responsible for overseeing all marketing channels, from digital campaigns and social media to traditional advertising and public relations. This is a pivotal position for someone passionate about the arts who can translate artistic offerings into compelling marketing messages, contributing to the cultural richness of Scotland's capital.

Key Responsibilities

• Develop and implement integrated marketing strategies for all performances, seasons, and special events.
• Manage the marketing budget effectively, ensuring optimal allocation of resources across various channels.
• Oversee digital marketing efforts, including social media management, email marketing, SEO/SEM, and website content.
• Coordinate the creation of marketing collateral, including brochures, advertisements, and promotional materials.
• Build and maintain relationships with media outlets, influencers, and community partners to enhance public relations efforts.
• Analyze marketing campaign performance, measure ROI, and provide regular reports to senior management.

Requirements

• Minimum of 5 years of experience in marketing, with a focus on arts or cultural organizations.
• Proven track record in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication, copywriting, and presentation skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Competitive salary and a structured bonus scheme.
• Hybrid working arrangement offering flexibility.
• Complimentary tickets to performances and exclusive event access.
• Opportunities for professional development and further training.
• Be part of a passionate team dedicated to promoting the arts in Edinburgh .