Marketing Manager

We're working with a well-established UK training / development business to hire a Senior Marketing Manager to own the growth plan, lead targets, and go hands-on across the key demand channels.

This is a true "lead it, and do it" role: you'll set the marketing direction across multiple product lines, while personally driving performance across search, website conversion, and database/lifecycle marketing. You'll also lead and develop a Marketing & Growth Manager (who oversees day-to-day activity with solid foundations already in place).

Role: Senior Marketing Manager Location: Liverpool Centre (Hybrid) Type: Permanent Salary: DOA

Key responsibilities include:

Own the marketing strategy and annual plan (agreed with directors) across multiple business lines Take full ownership of the lead target and where budget/effort should be allocated to hit it Drive demand generation hands-on: SEO/AEO, website optimisation and conversion rate improvement Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross-sell/upsell lead generation Develop positioning and messaging that resonates with senior decision-makers Produce monthly performance reporting (HubSpot) demonstrating marketing impact on pipeline Lead through others: manage and develop a Marketing & Growth Manager

Key skills and experience:

Senior B2B marketing experience with a track record of generating qualified leads for "considered purchase" services Strong, hands-on capability in search (SEO/AEO) and website conversion Lifecycle / CRM / database marketing experience (nurture, segmentation, repeat/cross-sell) Confidence using HubSpot and turning data into clear commercial decisions "AI-first" mindset and curiosity-able to adapt as search shifts towards AI-led answers Strong commercial judgement and ability to write credible, compelling copy for senior audiences Proven people leadership (developing a manager)