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Marketing Operations Manager

Posted by Placements24
cambridge, cambridgeshire, CB2 1AA, United Kingdom
Full time
Hybrid
£58,000 - £58,000 Per Annum

Job Description

About the Role

Our client is seeking an organized and efficient Marketing Operations Manager to join their team in Cambridge . This crucial role involves streamlining marketing processes, managing marketing technology platforms, and ensuring the smooth execution of campaigns. You will work closely with the marketing and sales teams to optimize workflows, improve data quality, and provide analytical insights that drive strategic decision-making. The hybrid work model offers a balanced approach, combining collaborative office days with remote flexibility, fostering a productive and adaptable working environment.

Key Responsibilities

Oversee and optimize marketing technology stack, including CRM, marketing automation platforms, and analytics tools.
Develop and manage marketing workflows and processes to improve efficiency and campaign execution.
Ensure data integrity and accuracy within marketing databases, implementing data governance best practices.
Manage lead scoring, routing, and nurturing processes in collaboration with the sales team.
Generate regular reports on marketing campaign performance, ROI, and pipeline contribution.
Stay current with marketing operations best practices and emerging technologies, recommending improvements.

Requirements

Proven experience in Marketing Operations , Marketing Technology, or a related field.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Strong understanding of data management, segmentation, and reporting principles.
Excellent project management and process optimization skills.
Proficiency in data analysis and a strong ability to translate data into actionable insights.
Bachelor's degree in Business, Marketing, Information Technology, or a related field.

Benefits