Marketing Operations Manager

About the Role

Our client is seeking a highly organized and technically proficient Marketing Operations Manager to join their team in Nottingham . You will be responsible for the infrastructure and processes that enable our marketing team to operate efficiently and effectively. This includes managing the marketing technology stack, ensuring data integrity, optimizing workflows, and providing insights to improve campaign execution and measurement. This is a crucial role for ensuring the smooth operation and scalability of our client's marketing efforts.

Key Responsibilities

• Manage and optimize the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and other relevant software.
• Develop, document, and enforce marketing processes and workflows to improve efficiency and scalability.
• Ensure data hygiene and integrity within marketing systems, implementing best practices for data management and governance.
• Oversee lead scoring, lead routing, and the lead lifecycle management process in conjunction with sales operations.
• Develop and maintain dashboards and reports to track key marketing metrics and campaign performance, providing actionable insights.
• Collaborate with IT and sales operations to ensure seamless integration between marketing and other business systems.
• Train marketing team members on the effective use of marketing technologies and processes.

Requirements

• 3-5 years of experience in marketing operations, marketing technology, or a related field.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of data management, segmentation, and reporting best practices.
• Experience with process improvement and workflow optimization.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.

Benefits

• Competitive salary and annual bonus structure.
• Opportunity to work in a key operational role within a growing company in Nottingham .
• Comprehensive health, dental, and vision insurance.
• Generous paid vacation and company holidays.
• Professional development opportunities, including training and certifications in marketing operations technologies.