Media Relations Executive

About the Role

Our client is seeking a proactive and well-connected Media Relations Executive to join their team, operating on a remote basis. This role is dedicated to building and nurturing relationships with media across Scotland and the UK, securing positive coverage, and managing the company's public profile. You will be responsible for identifying media opportunities, pitching compelling stories, and ensuring effective communication strategies are implemented in the digital space. This is an excellent opportunity to work from anywhere in the UK, contributing to impactful PR initiatives for a prominent organisation.

Key Responsibilities

• Develop and execute targeted media relations strategies to enhance brand visibility.
• Build and maintain a strong network of contacts within national, regional, and specialist media.
• Pitch newsworthy stories and manage proactive media outreach.
• Respond efficiently and effectively to media inquiries and requests.
• Monitor media coverage and provide detailed reports on press mentions and sentiment.
• Collaborate with internal teams to ensure consistent messaging and brand alignment.

Requirements

• Minimum of 3 years of experience in media relations or PR.
• Demonstrated success in securing positive media coverage.
• Excellent written and verbal communication skills, with strong pitching abilities.
• A solid understanding of the media landscape, particularly in Scotland and the UK.
• Proficiency in using media monitoring and PR databases.
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

Benefits

• Competitive salary and performance incentives.
• Fully remote working arrangement with flexible hours.
• Opportunities for professional growth and networking.
• Comprehensive health and wellbeing support.
• Be part of a dedicated and supportive team focused on impactful communication.