Media Relations Manager

About the Role

Our client is seeking a seasoned Media Relations Manager to join their dynamic team in Edinburgh . This role is central to building and nurturing relationships with media outlets, proactively seeking opportunities for positive coverage, and managing the company's reputation. You will be responsible for crafting compelling press materials, pitching stories, and serving as a key liaison between the organization and the press. The ideal candidate is a strategic thinker with a strong understanding of the media landscape and a proven ability to secure impactful coverage in a competitive market, working within a fast-paced agency environment dedicated to client success.

Key Responsibilities

• Develop and implement strategic media relations plans to achieve client objectives.
• Cultivate and maintain strong relationships with journalists, editors, and producers across various media sectors.
• Proactively identify and pitch compelling story ideas to secure positive media coverage.
• Draft and distribute press releases, media advisories, and background materials.
• Serve as a spokesperson or manage spokespeople for media interactions.
• Monitor media activity, analyze coverage, and provide comprehensive reports on PR outcomes.

Requirements

• Substantial experience (5+ years) in media relations, public relations, or journalism.
• Demonstrated success in securing high-profile media coverage for clients or organizations.
• Exceptional understanding of the UK media landscape, including digital and traditional outlets.
• Excellent written and verbal communication skills, with a talent for persuasive storytelling.
• Proven ability to build and maintain strong professional relationships.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

• Attractive salary package reflecting experience and expertise.
• Comprehensive health and dental insurance.
• Opportunities for continuous professional development.
• Generous paid time off and company holidays.
• A collaborative and supportive team environment in the heart of Edinburgh .