National Account Manager - FMCG

About the Role

Our client is seeking a highly motivated and results-oriented National Account Manager to manage key retail accounts within the FMCG sector, based in or able to travel extensively from Sunderland . This vital role involves building and maintaining strong relationships with major supermarket chains and wholesalers, driving sales growth, and ensuring excellent execution of brand strategies in-store. You will be responsible for achieving ambitious sales targets, managing commercial negotiations, and acting as the primary point of contact for designated accounts. The successful candidate will possess a deep understanding of the FMCG retail landscape and a passion for driving commercial success.

Key Responsibilities

• Develop and execute strategic account plans to achieve and exceed sales targets within assigned national accounts .
• Build and nurture strong, long-lasting relationships with key decision-makers at major retail partners and wholesalers.
• Conduct regular business reviews with accounts to analyze performance, identify opportunities, and address challenges.
• Negotiate trading terms, promotions, and distribution agreements to maximize profitability and market share.
• Collaborate with internal marketing and supply chain teams to ensure effective product launches and promotional activities.
• Provide accurate sales forecasts and manage account budgets effectively.

Requirements

• Proven track record of success in sales or account management within the FMCG industry, managing major retail accounts.
• Strong understanding of the UK retail landscape and key players in the grocery sector.
• Excellent negotiation, presentation, and commercial acumen skills.
• Ability to develop and implement effective sales strategies and account plans.
• Strong analytical skills to interpret sales data and market trends.
• Must be willing to travel regularly across the UK for client meetings and store visits, based in or near Sunderland .

Benefits

• Competitive base salary and an attractive commission/bonus structure.
• Company car and fuel allowance for business travel.
• Comprehensive private medical insurance and pension scheme.
• Opportunities for career progression within a leading FMCG company.
• Generous product allowance and staff discounts.