National Business Development Manager

National Business Development Manager – Wine & Spirits

Location: UK Wide (Home-Based) | National Travel Required Basic Salary: Up to £55,000 OTE: £70,000 + Car Allowance

A National Opportunity to Develop a Premium Drinks Category

We're working on behalf of a well-established organisation within the foodservice and distribution sector to recruit a National Business Development Manager to support the continued growth of its wine category, with a strong emphasis on fine wine.

This is an opportunity for an experienced wine or drinks professional to take on a national commercial role, combining category expertise, relationship development and business growth.

You'll work with an established portfolio of customers across a range of sectors, identifying opportunities to increase their wine offering, develop new revenue streams and build stronger commercial partnerships.

Rather than focusing on traditional cold calling, the role centres on maximising opportunities within existing customer relationships, alongside identifying and developing new business opportunities.

This is a fully remote position, open to candidates based anywhere in the UK, with regular national travel.

The Opportunity

You'll play a key role in developing the wine category and delivering sustainable commercial growth.

Your responsibilities will include:

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Identifying opportunities to grow the wine category across existing customer accounts.

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Developing relationships with key stakeholders and senior decision-makers within customer organisations.

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Working with internal teams to introduce and expand wine ranges across different markets.

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Identifying new commercial opportunities and supporting the development of additional customer accounts.

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Creating and delivering joint business plans to improve sales performance and profitability.

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Using your knowledge of fine wine to provide category insight, product recommendations and commercial support.

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Delivering customer presentations, product training and category development initiatives.

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Analysing account performance, pricing and margins to identify opportunities for growth.

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Supporting marketing initiatives and promotional activity across the category.

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Building effective internal relationships to ensure commercial opportunities are maximised.

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Travelling nationally to support customer meetings, presentations and business development activity.

What We're Looking For

You'll be commercially driven, confident building relationships and passionate about developing the wine category.

Ideally, you'll bring:

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Experience in business development, national account development or commercial sales.

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A background in wine, fine wine, drinks distribution, spirits, foodservice or hospitality.

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WSET Level 2 qualification in Wines (essential).

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Strong wine knowledge and an understanding of the wider drinks market.

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Experience developing customer accounts and identifying opportunities to increase revenue.

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The ability to build and maintain relationships with senior commercial stakeholders.

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Strong negotiation and presentation skills.

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An understanding of commercial planning, pricing and profitability.

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Excellent communication and organisational skills.

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A self-motivated approach with the ability to work independently.

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Full UK driving licence and willingness to travel nationally.

What's on Offer?

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Basic salary of up to £55,000.

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Realistic OTE of £70,000.

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Car allowance.

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Performance-related bonus and additional incentives for new business growth.

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Fully remote working, with UK-wide flexibility.

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National-level responsibility within a growing commercial operation.

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Ongoing professional development and long-term career opportunities